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Staying strong and in your own power

  HOLA AMIGA QUE TAL ? HOW ARE YOU ? WIE GEHTS DIR ?      YOU -have been on my mind AMIGA   HOLA AMIGAS HOW ARE YOU FEEELING ? It does not matter how slowly you go as long as you do not stop. - Confuscious DONT GIVE UP YOUR DREAMS   Well said, Confuscious.    I’ve been thinking so much lately about persistence. How many times have you accomplished something you thought was impossible, then looked back, only to realize that if you hadn’t taken every agonizing step along the way, you never would have gotten there?   Many times I just wanted to give up, running a small slow  fashion brand just by myself, being all in one,...

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Springs is approaching and we are blossoming

Hola Amiga!   Now that the spring is slowly approaching and we will soon start to shed some layers and show more skin, it is time to shine and express a little bit of unruly wilderness within us, my dear goddesses!    Bohemian fashion is one of these irresistible trends that came to existence during French revolution - from a necessity first - but eventually it became to be a statement of freedom! With time it evolved into a subculture that is still alive today - more than ever, really.    Boho fashion has it all - ethnic elements from indigenous cultures and tribes, strong oriental flavour, ancient motifs, patterns from Mughal Empire times, medieval elements, lace, beads, gems -...

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How I started 25 years ago with my boho fashion business in India

ABOUT ME & HOW AUROBELLE WAS CREATED Aurobelle’s story started a long time ago, perhaps, way before I found India 25 years ago. And, you know, a true love story starts spontaneously, seemingly, by accident – I was a flight attendant back then and it happened so that I had a layover – and this is where the magic started. They say, one never returns the same from India: it is challenging, it is raw, it is chaotic, but yet so abundant of experiences, colours, scents, I don’t think there is anything more diverse than one day of life in India. And imagine a romance that lasts 25 years!   Just a year later I took a leap of faith...

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Why supporting Slow Fashion is now so important ?

What is slow fashion ? Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them. what is the difference ? Fast fashion" is a term used by retailers and designers to describe a widely implemented phenomenon and business model. ... Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. Slow fashion is about quality instead of quantity—garments that can last years or even a lifetime. ... Slow fashion is sustainable and doesn't view products as disposable. Slow fashion is ethical and looks at the connections between...

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