What is Block printing , Slow fashion movement ?

My name is Jane and i am a founder and creator of my small brand AUROBELLE . 

It has been my passion and deepest love to play and work with speziell textiles since i was very young. My personal path has been so fortunate that i was able to travel a lot and to live in many  different countries .

By far i was feeling most at home and inspired in INDIA.. It has been a love story at first sight and still we are together.. 

I started to make dresses more than 20 years ago, first in GOA where i created my first collection 1999 , searching for new  fabrics i was visiting many markets in DELHI and MUMBAI , but i was not happy to work in this big cities. so one day i came  to Rajasthan to the pink city of JAIPUR and this was when my passion for HAND BLOCK PRINTED COTTONS started.


Block Printing

Block printing is an ancient textile tradition that originated in the Rajasthan Desert region of India centuries ago. It involves stamping designs onto fabric by hand using intricately carved wooden blocks. Block printing is a labor-intensive, painstaking process which requires time, teamwork and a tremendous level of skill. For example, it can take five carvers up to three days to create a pattern in a printing block. And the printers may use as many as thirty blocks to complete one design!

Despite competition from faster and cheaper methods of textile design, block printing has resisted industrialization throughout the years and is still done without any mechanization. It has endured in popularity because of its natural feel and its ability to achieve a three-dimensional, artistic aura which is difficult to replicate in machine-made and mass-produced items.

Jane doing making block printing in India


The Process

The three main tools of block printing are the wooden blocks, the fabric and the dye:

  • Raw fabric is first washed to remove starch and then bleached in a gentle solution.
  • Once bleached, it is hung up on tall bamboo frames to dry in the hot desert sun.
  • The blocks are made from teak wood by trained craftsmen. Designs are traced onto the surface and then carved with a hammer and chisel.
  • Each block is made with a wooden handle and several small holes to release air and excess dye. It is soaked in oil for 10-15 days before use to soften the grains of the timber.
  • Colors are mixed in a separate room from the printing. They are then kept on a tray which the printer drags along as he works.
  • In preparation for printing, the cotton fabric is stretched tightly over the printing tables and fastened with pins to avoid wrinkles and movement.
  • When printing begins, artisans first print the outline of the design. This is usually done by the most experienced printer, as the outline leads the whole process and must be very precise.
  • The rest of the team then fills in the colors with the various "fill" blocks.
  • Once printed, the swaths of fabric are hung to dry in the sun before a final wash.


Jane and hand block printing fabric in India


f you’re new to the ethical/sustainable/slow fashion scene, you’ve undoubtedly heard these words being used and have probably wondered what the difference between all of these things are. You may have even noticed that sometimes, what one person or company considers ethical is quite different than another’s version of it’s definition. So let’s clear up any confusion right off the bat: there is no real, universal definition for “ethical fashion”, while there is a more or less stable understanding of what sustainable fashion and slow fashion means.

Sustainable Fashion: This refers to the effects of the production of clothing on the environment. This includes the use of pesticides in growing cotton, other natural, sustainable fabrics, the dyes used for various colours, water and waste treatment, energy reduction, using recycled materials, and sometimes even packaging. The list of opportunities to be a more sustainable fashion brand goes on and on.

Slow Fashion: This generally refers to the style, design and quality of the garment, as well as the intention behind how it was made (a.k.a. – not a fast fashion brand). It involves buying clothing made of durable fabrics and staying away from fluctuating trends so you can still wear the pieces you love years down the road.

But what’s ethical fashion? I have my own personal definition, which is this:

Ethical Fashion: This refers to how the clothing was made, encompassing everything from how the cotton was grown to how the garment workers who made the clothes are treated and paid, their safety (no sweatshops, child labour, worker abuse, or slavery involved).

Sometimes, sustainable fashion and animal treatment is also included under the “ethical fashion” umbrella, which is also a completely reasonable way to define it. Is caring for the environment rather than producing ridiculous amounts of waste ethical? Of course. Is treating animals with respect and dignity when using their products (i.e. wool, silk, etc.) and ethical issue? Definitely.

Still, I like to differentiate between these because I want to be as specific as possible when I talk or write about it. For example, if I was talking about fashion that focused on animal treatment, I would probably call it “vegan fashion”, unless you’re referring specifically to something along the lines of peace silk.

Aurobelle hand block printing products

So here’s a quick little summary:

Ethical Fashion – concerns human rights.

Sustainable Fashion – concerns the environment.

Slow Fashion – concerns the clothing piece itself.

we at AUROBELLE work since many years with highest quality textiles, we mostly work with woman to empower there live.

we are on family here , paying fair wages in best working condition , we are  all one.