HOLA AMIGAS I hope this letter finds you well and filled with wanderlust. As I write to you, I am basking in the enchanting charm of Marrakesh, where every corner whispers tales of its rich culture and bohemian spirit. In celebration of my birthday, I succumbed to the irresistible allure of travel and impulsively embarked on a journey to this captivating Moroccan gem. It had been three years since my last visit,...
Hola amiga, Welcome to the world of handmade slow fashion, where love, wanderlust, and craftsmanship intertwine to create something truly magical. As you explore the beauty of hand block printed textiles, organic cotton, and natural colors, allow me, Jane, the founder of Aurobelle, to take you on a heartfelt journey. It all began 25 years ago when my love for travel led me to the enchanting land of India, igniting a passion for handmade treasures and a deep appreciation for the art of slow fashion. A Love Affair with India: India, a land of vibrant colors, rich traditions, and exquisite craftsmanship, captivated my heart from the moment I set foot on its soil. I was instantly drawn to the...
Holla, Amiga! I have missed you, my dear tribe of incredible women! As we swim through the time and the experiences it brings us, we may sometimes feel like it is somewhat running out, as if we have to rush to do more, to get more, to “fix” ourselves faster, adapt better. The season that we are in may appear very strange this time, second time around. It has its wonderful sides – seeing the families, getting in touch with friends we have not seen for a while, making amends, forgetting the injustice and celebrating togetherness, celebrating new hope, new beginning. But this time may also bring its struggles to the forefront – not all of us...
These days almost everything we buy has been mass produced and machine-made, leaving a negative impact on our environment. It's difficult to imagine the days when threads where spun by hand, garments were sewn by hand and cloth was block printed. However, in our hand block print collection you will find we have implemented these traditional processes, we have turned back the clock to ancient times. We hold our commitment to producing garments as eco-friendly as possible, whilst also keeping these century old traditions of handloom materials and block printing alive. Sustainable living to us is something we desire. We need it and we want it to become a normality in our world, so we have created another collection with each garment being...
Hola Amiga! Now that the spring is slowly approaching and we will soon start to shed some layers and show more skin, it is time to shine and express a little bit of unruly wilderness within us, my dear goddesses! Bohemian fashion is one of these irresistible trends that came to existence during French revolution - from a necessity first - but eventually it became to be a statement of freedom! With time it evolved into a subculture that is still alive today - more than ever, really. Boho fashion has it all - ethnic elements from indigenous cultures and tribes, strong oriental flavour, ancient motifs, patterns from Mughal Empire times, medieval elements, lace, beads, gems -...