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How I started 25 years ago with my boho fashion business in India

ABOUT ME & HOW AUROBELLE WAS CREATED Aurobelle’s story started a long time ago, perhaps, way before I found India 25 years ago. And, you know, a true love story starts spontaneously, seemingly, by accident – I was a flight attendant back then and it happened so that I had a layover – and this is where the magic started. They say, one never returns the same from India: it is challenging, it is raw, it is chaotic, but yet so abundant of experiences, colours, scents, I don’t think there is anything more diverse than one day of life in India. And imagine a romance that lasts 25 years!   Just a year later I took a leap of faith...

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Why supporting Slow Fashion is now so important ?

What is slow fashion ? Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them. what is the difference ? Fast fashion" is a term used by retailers and designers to describe a widely implemented phenomenon and business model. ... Slow Fashion is the movement of designing, creating, and buying garments for quality and longevity. Slow fashion is about quality instead of quantity—garments that can last years or even a lifetime. ... Slow fashion is sustainable and doesn't view products as disposable. Slow fashion is ethical and looks at the connections between...

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